At a Glance · AI-generated

Apple executives defended the company's artificial intelligence strategy this week following WWDC 2025, addressing criticism over delayed Siri features and the company's competitive position in AI. Craig Federighi and Greg Joswiak acknowledged that personalized Siri capabilities demonstrated last year were functional but not ready for release, emphasizing Apple's commitment to quality over speed. The executives insisted the technology was not merely a demo and confirmed the features would launch in 2026, positioning Apple's measured approach as a deliberate strategy rather than falling behind competitors in the AI race.