Apple iPhone Captures Record 20% Global Market Share
6 articles • Started 4 months ago • Last updated 4 months ago
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At a Glance · AI-generated
Apple captured a record 20% global smartphone market share in the second quarter of 2026, according to multiple reports published July 13. The milestone marks the company's strongest-ever Q2 for iPhone shipments, achieved even as the overall smartphone market experienced its worst quarter in 13 years. Analysts attributed Apple's growth to strong iPhone 17 demand and the company's steady pricing strategy, which allowed it to gain share while competitors struggled during the industry downturn.
Monday, July 13, 2026
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