At a Glance · AI-generated

Apple kicked off a major product launch week on March 2, 2026, unveiling the iPhone 17e with A19 and MagSafe, iPad Air with M4, and six additional new products throughout the week. The announcements continued through March 4, with new MacBooks, updated Studio Displays, and other hardware joining the initial releases. Pre-orders began March 4 for the iPhone 17e, M5 MacBook Pro and Air models, and other newly announced devices, prompting Apple retail stores to prepare for significant customer traffic during the blockbuster launch week.