At a Glance · AI-generated

Apple held its largest spring product launch event in years during the week of March 3-5, 2026, unveiling seven new products including the MacBook Neo, iPhone 17e, and updated MacBook Pro and Air models. The company released multiple product videos throughout the week as it rolled out its announcements. While the launch was largely successful across most product categories, at least one release received mixed reception from the Apple community. The announcements marked Apple's biggest product week of 2026 to date.