Apple Pulls Milan Billboard After Toddler iPhone Backlash
4 articles • Started 3 months ago • Last updated 3 months ago
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At a Glance · AI-generated
Apple removed a billboard advertisement from Milan on August 14 after a children's rights group criticized the campaign for normalizing excessive screen time among toddlers. The ad, which debuted August 12, featured a young child holding an iPhone alongside the tagline "Everything is okay, it's iPhone," drawing accusations that Apple was promoting "electronic babysitting." The company pulled the advertisement following public backlash over concerns that the imagery inappropriately encouraged device use among very young children.
Wednesday, August 12, 2026
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Friday, August 14, 2026
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