At a Glance · AI-generated

Apple increased subscription prices for Apple TV and Apple One on August 28, raising the base Apple TV tier to $14.99 monthly, marking the service's fourth price hike in four years. The price increases, which took effect immediately in the U.S., extended across Apple One bundle tiers as well, with some subscriptions rising by up to 20 percent. The move continues a broader trend of streaming services raising rates as production costs and competition intensify in the industry.