At a Glance · AI-generated

Apple announced the MacBook Neo on March 4, a budget-friendly laptop positioned as the company's cheapest MacBook ever. The device features an iPhone chip—the A18 Pro—and comes in multiple colors, marking a significant shift in Apple's laptop strategy. Initial coverage focused on the Neo's potential to cannibalize iPad sales while creating a new entry-level Mac category. Walmart confirmed it would continue stocking Mac products following the Neo's launch, validating demand for an affordable Apple laptop.