At a Glance · AI-generated

Apple is planning a significant redesign of its Apple Watch lineup that could introduce round displays, ceramic cases, and screenless fitness trackers, according to reports from August 9-11. The overhaul would mark a departure from the current rectangular design and may include new product tiers with premium models. While the 2026 upgrade is expected to be incremental, Apple is actively exploring more radical designs for future generations, including a screen-free wearable device to compete with fitness trackers like Whoop and Oura. A ceramic case option could return as early as September 2026.