At a Glance · AI-generated

Apple's iPhone 18 Pro models faced skeptical reviews from critics following their October launch, with analysts questioning whether the premium pricing justified an upgrade for most users. The devices commanded record prices, including a €150 increase for the Pro Max variant in Europe, prompting some reviewers to return units rather than accept the cost. Critics across multiple outlets highlighted the challenge the pricey phones presented to existing iPhone owners considering whether to upgrade, suggesting the incremental improvements may not warrant the expense for average consumers.