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MacSurfer’s Headline News

Serving the Apple Community Since 1995

iPhone Fold Branding and Name Speculation

13 articles • Started 7 months ago • Last updated 7 months ago

Multiple sources reported April 7 that Apple's upcoming foldable smartphone will be branded "iPhone Ultra" rather than "iPhone Fold." The naming speculation intensified through April 10-11, with leakers and analysts discussing the device's launch timing, pricing, and how the Ultra designation differentiates Apple's foldable entry. While details remained scattered across reports, the consistent branding claim suggested Apple is positioning the foldable as a premium tier within its iPhone lineup.

Tuesday, April 07, 2026

Wednesday, April 08, 2026

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iPhone Ultra's Price Range Revealed MacRumors •

Friday, April 10, 2026

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Apple’s Foldable iPhone May Launch as iPhone Ultra TUAW (The Unofficial Apple Weblog) •
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All the iPhone Fold rumours you need to know The Independent - Apple •

Saturday, April 11, 2026

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'iPhone Ultra' Will Solve Two Key Problems MacRumors - Front Page •