iPhone Fold Naming and Marketing Strategy
4 articles • Started 8 months ago • Last updated 8 months ago
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At a Glance · AI-generated
Apple's upcoming foldable iPhone device has generated speculation about its official naming and market positioning. A new leaker suggested the device will be called "iPhone Ultra" rather than "iPhone Fold," while reports indicate the foldable model could carry a premium price tag exceeding 10,000 yuan in China. Details about iOS 27 features supporting the device may remain undisclosed until Apple's September announcement, when the company is expected to formally introduce its foldable smartphone strategy.
Tuesday, February 24, 2026
Monday, March 09, 2026
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#iPhoneUltra起售价或超万元#不是新机型，... 来自WHYLAB
AppleInsider
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Thursday, March 12, 2026
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iPhone Fold will called iPhone Ultra, guesses new leaker
AppleInsider
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