MacBook Neo Demand Exceeds Apple Supply Capacity
8 articles • Started 7 months ago • Last updated 7 months ago
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At a Glance · AI-generated
Apple's new MacBook Neo has sold out rapidly since its March 30 launch, with demand far exceeding the company's initial supply projections. The Cupertino-based tech giant escalated production to 10 million units and began talks to boost output further, but the laptop's unexpected popularity has created a supply chain bottleneck that threatens to deplete Apple's A18 Pro chip inventory. The strong demand has left Apple facing a "massive dilemma" as it scrambles to meet customer orders while managing constraints across its component suppliers.